When pursuing meaningful innovation, the exciting thing is that you don’t need to invent anything outright. Rather, you can take the Innovation Shortcut: Seek out fresh uses and combinations of already existing components to generate new value.
As a humorous example, consider the International Date Line, and its possible use for creating new value within the office rental market. Essentially by crossing this imaginary line you can gain or lose an entire day. By building an office complex right on it, a real estate developer could offer the combination of two attractive components: An exotic, off-shore location, plus a flexible solution for effective time management.
A central premise of my Slingshot Framework is the need and power of connecting emotionally with your target audience. Whatever business you are in, you must strive to fill not just a functional need, but also to capture the hearts of your customers. Establishing and re-stoking such a connection has immense benefits: It keeps you relevant and close to your customers, allows you to be positioned as a provider of lifestyle or workstyle enrichment and to command a premium price.
Well, it was certainly inevitable. But it’s still astounding how fast it happened. This year the number of mobile phones will exceed the world population. Think about that for a moment:
This is a product that first came into public awareness and acceptance in the early 1990’s. In other words, it went from virtually zero customers to full, global saturation in less than 25 years. And in the process, mobile phones have transformed the way people live, work, and play everywhere.
Unleash your imagination at a dinner event like no other.
Those executives who have already experienced my Re-Imagine Dinners know that each one is an intimate, exclusive gatherings of VIP attendees designed to explore how to overstep boundaries for continuous growth and relevance. Attendees experience the power of re-imagining boundaries through both discussion and application. I play the role of host and provocateur, leading a combination of conversation, activity, and culinary journey that challenges attendees to consider their own boundaries and to learn from each other.
Announcing the newest Immersive Executive Experience partner, Practical in Iceland.
IEE sessions are exclusive, custom designed, multi-day events where I personally lead small groups of business leaders to discover how to apply the “Slingshot Framework” in their business and personal lives. The sessions fuse together exceptional intellectual learning, hand-picked locations, and mind-opening adventures that reinforce the key principles of re-imagining boundaries. This combination enables participants to learn and to experience the power of continuous re-invention, which is the critical basis of staying relevant.