The Covid pandemic has greatly impacted consumer behavior, and accelerated the shift to online commerce. This has produced immense pressure on B2C companies to retain customer traffic to their retail locations. Forward thinking companies understand that they have to do this by creating irresistible experiences that customers cannot get by shopping online.
One example of such a retail environment is LVMH’s recently opened La Samaritaine, the iconic luxury department store in Paris, where the fusion of fashion and food is central to a special multisensory store experience: https://www.voguebusiness.com/consumers/the-lvmh-game-plan-for-la-samaritaine
How about you? In what way are you redesigning your customers’ experience to give them aspirational, irresistible reasons to continue visiting your retail locations?
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