2015, July, 20

Slingshot and 3D Experience

At the end of June I was at the World Expo in Milano, Italy to lead a couple of sessions for executives and guests of Dassault Systèmes.   Each VIP participant received a gift packet containing a copy of my Slingshot book.  And thanks to the event, I had the opportunity to get to know DS and how they help organizations around the world to imagine the future.

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Dassault Systèmes provides businesses and people with virtual universes to imagine sustainable innovations through its 3dexperience platform.  See: http://www.3ds.com/

And here are the ways that DS helps clients realize the 3 principal tenets of Slingshot:

  1. Virtual technology enables the design, delivery, and management of irresistible customer experiences  - helping organizations to identify and turn customer ‘pain points’ into ‘points of ‘infatuation’
  2. The 3dexperience is a digital factory that gives expression to the collective imagination of diverse users – allowing organizations to continuously re-examine, re-think, re-invent the market space they occupy.
  3. The 3dexperience platform gives organizations the ability to blend physical and digital experiences for their customers into phigital, and pursue what I call the ‘innovation shortcut’ – combining traditionally separate components into a single, higher value proposition.


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