At the end of June I was at the World Expo in Milano, Italy to lead a couple of sessions for executives and guests of Dassault Systèmes. Each VIP participant received a gift packet containing a copy of my Slingshot book. And thanks to the event, I had the opportunity to get to know DS and how they help organizations around the world to imagine the future.
Dassault Systèmes provides businesses and people with virtual universes to imagine sustainable innovations through its 3dexperience platform. See: http://www.3ds.com/
And here are the ways that DS helps clients realize the 3 principal tenets of Slingshot:
- Virtual technology enables the design, delivery, and management of irresistible customer experiences - helping organizations to identify and turn customer ‘pain points’ into ‘points of ‘infatuation’
- The 3dexperience is a digital factory that gives expression to the collective imagination of diverse users – allowing organizations to continuously re-examine, re-think, re-invent the market space they occupy.
- The 3dexperience platform gives organizations the ability to blend physical and digital experiences for their customers into phigital, and pursue what I call the ‘innovation shortcut’ – combining traditionally separate components into a single, higher value proposition.