Are you continuously re-thinking, re-shaping the definition of what business you are in?  Are you always looking to combine your current offerings with new components as a way to be market-driving? These are both exciting and important questions to ponder at year end.

As we close out 2014, it is a good time for some self-reflection and a quick scan of our current state and possible new directions.  It’s time to take the opossum test.

"Even before today’s announcement, people across the country were lining up to be among the first to get their hands on this new short-lived and non-renewable flash of satisfaction. And they won’t be disappointed; this already vanishing glimmer of pleasure is exactly what we’ve come to expect from Apple"

October was an unusually busy month for me.  It culminated in my presentation at Forum One in Vilnius, Lithuania.  Forum One is one of the biggest leadership events in Europe – held at the Siemens Arena in front of several thousand participants in this small, but very lively Baltic country.

In order to stay relevant in a fast and continuously changing environment, you need to be market-driving rather than market-driven. Market-driven, no matter how responsive, is a reactionary stance. In contrast, market-driving is proactive, creating space of lifestyle enrichment that did not exist before.