The basis of the most successful strategies is not outcompeting rivals, but rather creating your own game, your own market space.
It may be hard to believe, but all of us were children once. As children, we all experienced the sense of elation and accomplishment from inventing our own games and making use of random props and terrain to choreograph a customized pastime that was a blast to play. There was virtually no limit to what we could play and where. What if we could reignite our childhood creativity and deconstruct our realm of acquired assumptions in the process? It would not only be disarmingly fun but deeply meaningful in guiding our strategic thinking.
As children our imagination knew no boundaries, but as we grew older our imagination was gradually reigned in and our thinking eventually settled within the accepted boundaries of conventionality.
It seems that our intellectual comfort zone has shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of adult perception. So in order to re-engage our childhood creativity not only do we need the right framework, but we must let go of self-limiting beliefs. A recent article summarizes four of the top misbeliefs affecting creativity today.
What happens when we begin to identify consumer ‘pain points’ that everyone takes for granted?
How many memorable experiences and interactions did you have on your last commercial flight? Chances are most of them were negative rather than positive. So why not use that to your advantage, by identifying customer pain points and turning them points of infatuation? At times, your customers themselves will tell you just how to do that.
As children, our imagination knew no boundaries. But as we grew older, our imagination was gradually reigned in, and our thinking eventually settled within the accepted boundaries of conventionality.
It seems that our intellectual comfort zone has shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of adult perception. See how one former Disney scientist is bucking that trend by re-imagining our relationship with ordinary objects, alongside other creative projects.
Are you content with reaping the benefits of some past innovation, or are you continuously re-thinking your business?
See how an entire country as massive as China is working swiftly to change its reputation from a technology copycat to a driver of global innovation.