“We crowdsourced the funding, the development, the design, the architecture.  For us it was to say: ‘Hey, this month we are really diving into land planning.  Who are the best land planners in the world?’ “

The Slingshot approach of re-imagining boundaries is equally important for businesses of all sizes, be it leading multinationals, SMEs or start-ups.  Here is a recent online feature showing its relevance to SMEs in Italy.

Michael Strahan is one of the most accomplished sports and media personalities in the U.S..  He was a standout defensive player in the National Football League of his generation, and then successfully transformed himself into a television host as co-anchor on America's popular morning show 'LIVE with Kelly and Michael'.

One of the central ways that an organization can insure its ongoing relevance is to continuously re-evaluate and expand the boundaries of its business.  This is equally necessary in fast-moving, young industries as well as in traditional, mature industries.  Here is an inspirational example from the later.

It seems that our world is a very serious place.  Way too serious.  And it doesn’t bode well for business.  A central premise of Slingshot is the importance of retaining our childhood sense of fun and curiosity.  The absence of fun and laughter stunts both creativity and productivity.  Here is some further proof.